“Let food be thy medicine and medicine by thy food.” -Hippocrates
Noguchi was thriving as a popular DJ at the hottest nightclubs and pool parties in Las Vegas when a personal awakening happened around 2010 which led him to the devoted plant-based lifestyle. Later, Noguchi founded Roots Juicery using 100% organic fruits and vegetables in his unpasteurized, potent, and delicious liquid remedies by utilizing now the legendary, Norwalk cold-pressed juicer. Following glowing testimonials of Roots Juicery’s juice cleanses from Noguchi’s widespread Las Vegas following, he brought his skills back to Hawaii, eventually landing a role as the GM at a popular local vegan cafe which he ran in Honolulu.
By August 2016, Noguchi had developed the local fan base and strong business connections to allow him to open HI Raw Organics, an all-raw, all-vegan, all-organic pop-up health bar in Kaka’ako, serving organic, raw, superfood smoothies, cold-pressed juices, salads, green wraps, and desserts. Noguchi’s work and organic offerings are powered by the pride he takes in what he does and who he associates with, including The C.U.T. team he is proud to call his second family.